Differentiate and Grow with Thought Leadership: Practical ways to differentiate your sales experience and drive sales growth with education, ideas and advice.
About the presenters
Grant Butler, is the author of the soon to be released book: Think, Write, Grow: How To Build Your Business By Writing Thought Leadership Material and the CEO of the Editor Group, a firm that creates thought leadership content assets for dozens of top sales organizations including: IBM, PWC, and Oracle.
Stephen Diorio, is a managing partner at Profitable Channels who has deployed thought leadership selling programs and tools at top sales organizations including: Intuit, CBS, Oracle, DuPont, Wells Fargo and SunTrust Bank.
In this session of the Profitable Channels Growth Webinar Series, partner Stephen Diorio will interview leading Thought Leadership Marketing expert Grant Butler to discuss:
- How top sales organizations such as IBM, SunTrust Bank, CBS, and DuPont have been able to differentiate and grow their business with thought leadership selling assets
- 6 practical keys to successful thought leadership selling
- How to profitably focus your organization’s thought leadership efforts to drive sales results and eliminate waste
- How to write, source and package quality thought leadership assets from inside and outside your company