Our team employs every practical and proven way possible to give our clients measurable sales and profit impact from their investment in sales, marketing, education and events.
- Face to face selling events
- Custom research and publications
- Sales force training and integration
- Market discovery and development
- Sales tracking and performance measurement
Our capabilities, with client examples, are outlined below. To receive client case studies or enquire our services contact us at info@profitablechannels.com
Face to face selling events. Profitable Channels executes face-to-face sales events that drive measurable sales impact and maximize your return on investment by generating the most possible quality customer contacts from a single event. Our sales events are unique because they engineer many follow up customer “touches” and rigorously measure progress for months after the event. We focus on planning the “follow on” to selling events as a primary design point of our programs, not simply ensuring quality attendance at low cost. We design and execute “turnkey” sales event program with extremely relevant, high quality programs that directly support your sales and cross sell goals. A major goal of our sales events is to build the confidence of your sales team at value selling and delivering trusted advice.
Click here for a sample of our work.
Custom research and publications. Profitable Channels excels at extremely high quality proprietary advisory research and content that differentiates your sales team, helps position sales as more trusted advisors, and makes it easier to open doors, deepen conversations and drive cross sell. Our editorial team creates Proprietary Research Reports that provide your salespeople with a unique reason to arrange regular follow up meetings and have meaningful discussions about their business and help them be perceived as trusted advisors.
Click here for a sample of our work.
Sales force training and integration. Our sales programs are unique because we insist that every program deliver the four R’s of relationship selling: a reason to call, a reason to call again, a reason to refer, and a reason to be remembered. Our relationship selling and influencer development programs are highly integrated with sales. Unlike traditional marketing services companies, we work to ensure every program we execute directly supports your sales team. Our Relationship Selling System provides you a blueprint for coordinating field marketing activities and a structured approach to positively changing sales behavior. Our project managers are expert and experienced in field communications, training, tracking and logistics.
Market discovery and development. Our market discovery and development programs allow your sales people to focus on what they do best - developing proven opportunities. The average sales team are spread too thin covering hundreds of client opportunities and spend only 15% of their resources on “top of the funnel” market development activities. The majority of sales professionals dislike prospecting. Profitable Channels call center, web marketing and database marketing resources are extremely efficient and cost effective at focusing your expensive salespeople in the people that matter most - the top 5% opportunities in their markets. And, like all of our programs, we track opportunities to tangible sales results.
Sales tracking and performance measurement. We build sales tracking and accountability into every program we execute to rigorously track sales results and actively maximize your return on investment. Profitable Channels is unique among marketing services companies because we actively engage with the three constituencies that marketing, the sales force, and IT – who manages the CRM system. Our team will work with your CRM or sales tracking system, or develop one specifically to support your program. Profitable Channels project manager’s work with a variety of systems, including Salesforce.com, to track sales results and program ROI for months after execution.