What is it? This is an analysis of how well your marketing content and sales resources are supporting your salespeople and enabling a meaningful customer dialog. It defines tools and content to enable your sales process and support more meaningful sales calls.
Why it makes sense: Creating a sales process enablement roadmap makes sense because most organizations don’t arm their sales force with tools, selling content and resources they need to execute the sales process.
A four week sales process analysis/roadmap would yield the following deliverables:
1. A customer dialog map that outlines how well your existing sales tools, programs, selling content and collateral map to your customer engagement process.
2. A “gap analysis” that identifies hot spots where the customer engagement process is not well supported and hampers sales effectiveness, revenue realization and the customer experience.
3. A ranked set of the highest return selling tools, programs and content that would significantly improve sales performance, calling consistency, and the client experience.
Get a proposal for a four week sales process acceleration analysis