To keep our clients on the leading edge of marketing performance, Profitable channels conducts ongoing original research on marketing innovations and maintains access to access to world-class marketing practitioners. We deliver these to our clients in the form of written research and face-to-face educational seminars and executive coaching. We actively connect our clients directly into our broad network peer executives at leading marketing organizations to efficiently transfer best practices and develop marketing partnerships to reach new markets more efficiently.

We currently offer hands on educational seminars and research in the following areas:

Finding Revenue Growth By Exploiting Marketing White Space. The latest best practices research from Profitable Channels shows how leading marketers are finding new growth opportunities and doubling their revenue per marketing dollar invested and breaking through media clutter by filling the "white space" in their marketing approaches.

The Four Best Ways To Turn Your Phone, Web And Branch Assets Into Growth Engines. This white paper outlines nine ways out-of-industry partnerships and best practices can help drive growth in the small and mid sized business market. To learn how innovators in the banking, insurance, and investment industry have found new growth paths by forming win-win go-to-market partnerships with brands outside their industry by downloading this free white paper. Click here to download the White Paper.

Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix. The latest best practices research from Profitable Channels shows how leading marketers are finding new and more relevant ways to reach national audiences with better targeting, control and more measurable sales impact by advertising in stores, malls, cinema's, doctors offices and office buildings.

Better Relationship Selling: A Proven Formula for Acquiring and Developing High Value Relationships. This seminar teaches financial institutions how to overcome the top nine sales challenges that so they can more effectively acquire and develop relationships with business owners, affluent consumers and centers of influence. Based on original research with sales and marketing professionals, this program will differentiate your approach, develop trust with clients, call more consistently, and cross sell more effectively. Click here to download the white paper.

Beyond e: The 12 Ways Technology Is Transforming Sales & Marketing Strategy. (McGraw-Hill). This highly acclaimed book authored by Stephen Diorio provides executives a blueprint for using technology to grow more for less. Profitable Channels conducts ongoing research in this area and delivers workshops that provide your organization with a comprehensive understanding the latest marketing innovations, and how best-in-class organizations are using advanced marketing services and solutions to grow more at lower cost.