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The Profitable Channels team has specific skills in sales and marketing
strategy, building business partner channel networks, and marketing
to small businesses. In addition, we have the development, creative
and program execution resources needed to execute pilot programs
and turnkey programs. The top partners in Profitable Channels have
relationships with the top B2B marketers and banks who have the
greatest access to small business, and experience building partner
channel programs that work.
The managing partners of Profitable Channels are:
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Stephen Diorio is a Partner in Profitable Channels and is
an established authority in sales and marketing strategy that has
helped over 100 leading organizations develop growth strategies
that take advantage of innovative channels and technologies to grow
more efficiently, including: IBM, American Express, Intuit, and
GE. Mr. Diorio is a prominent speaker on B2B marketing, CRM, channel
and sales and marketing strategy. He has authored several highly
regarded publications on sales and marketing best practices including:
Efficient Growth: Marketing and Investment Strategies To Deliver
Growth In A Challenging Market (2003), and Beyond e: The 12 Ways
Technology Will Transform Sales & Marketing Strategy (McGraw-Hill
2002). Prior to forming Profitable Channels, Mr. Diorio was a founding
partner of MarketBridge, a consulting firm that helped marketing
leaders use technology to grow their businesses and has held marketing
management positions at Citicorp Direct Marketing and GE Sales and
Marketing. He is a Venture Partner at Trident Capital - a private
equity firm that specializes in advanced marketing services and
solutions and an adjunct professor of Marketing at the George Washington
University. Mr. Diorio holds an MBA in Marketing from the University
of Chicago and a B.S. in Engineering from Bucknell University. sdiorio@profitablechannels.com.
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Scott Inman is a partner in Profitable Channels. He has
significant experience in competitive market strategy and in bringing
break out products to market. Most recently, he pioneered an innovative
direct mail and life event triggered marketing approach used by
marketers. As co-founder and CEO of HomeToDo, he created partner
marketing networks to target and reach new movers during home inspections,
mortgage closing and moving. He has been involved in advising and
leading market strategy and product development work in the healthcare
services and technology sectors for more than 15 years. Over that
time, he helped found several firms (Lumen, InnoVia Health) while
leading key product innovation efforts at Gerber Alley (now part
of McKesson Provider Solutions), New Image (now part of OCA) and
Inline Orthodontics (now part of Align Technology). Mr. Inman was
a consulting manager at McKinsey & Company. Mr. Inman has an
MBA from Harvard Business School and an A.B from Duke University.
sinman@profitablechannels.com.
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