The Profitable Channels team has talented, experienced professionals with over 40 years experience developing and executing programs that drive measurable sales. The leadership team has specific competencies in:
- Sales tracking, measurement analytics and CRM solutions
- Proprietary research and advisory publications that support sales
- Sales event recruiting, management and logistics
- Sales for training, education and communications
- Sales channel strategy and best practices
The leadership team includes:
- Stephen Diorio, Partner, Sales and Marketing Best Practices
- Scott Inman, Partner, Sales Tracking and Accountability
- Jenna Griffin, Director, Selling Events
- Lynda Patterson, Director, Sales Force Training and Integration
- Paul Lupo, Director, Centers of Influence Development
Stephen Diorio, Partner, Sales and Marketing Best Practices
Stephen Diorio is an established authority in sales and marketing best practices who has helped over 100 leading organizations—including Merrill Lynch, Intuit, American Express, Ameriprise, CBS, Staples, UPS, and IBM—develop and execute growth programs that take advantage of innovative channels and technologies to grow more profitably and differentiate from the competition. Mr. Diorio is a prominent speaker on channel, sales and marketing best practices, and author of several highly regarded publications including: Beyond e:12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill) and Better Relationship Selling: A Proven Formula For Acquiring and Developing Relationships with High Value Customers. Prior to forming Profitable Channels, Mr. Diorio was a founding partner of MarketBridge, a consulting firm that helped marketing leaders use technology to grow their businesses and has held marketing management positions at Citicorp Direct Marketing and GE Sales and Marketing. He is a Venture Partner at Trident Capital - a private equity firm that specializes in advanced marketing services and solutions and an adjunct professor of Marketing at the George Washington University. Mr. Diorio holds an MBA in Marketing from the University of Chicago and a B.S. in Engineering from Bucknell University.
sdiorio@profitablechannels.com
Scott Inman, Partner, Sales Tracking and Accountability
Scott Inman manages Profitable Channels sales force effectiveness and performance measurement work. He has helped leading organizations - including Wells Fargo, SunTrust, Intuit, Wachovia Securities and JPM Chase - execute, measure and track programs that help sales professionals become more effective and generate profitable new sales growth. Prior to Profitable Channels, Mr. Inman founded and helped several companies in the services and technology sectors including HomeToDo, New Image Orthodontic, Lumen and Gerber Alley (a division of McKesson.) Each company had been in instrumental in bringing a variety of strategy, operations, technology and sales efficiency efforts to market. Mr. Inman was initially a consulting manager at McKinsey & Company where he focused on sales performance, marketing strategy and performance measurement. Mr. Inman has an MBA from Harvard Business School and an A.B from Duke University.
sinman@profitablechannels.com
Jenna Griffin, Director, Selling Events
Jenna Griffin leads Profitable Channels event execution and logistics. Ms. Griffin has over 15 years experience planning and executing high quality high profit face to face selling events. She has executed hundreds of events for clients —including Wells Fargo, Merrill Lynch, SunTrust, Intuit, American Express, Ameriprise, CBS, Staples, UPS, and IBM—develop. Jenna Griffin holds and undergraduate degree from Florida State University and an MBA from Southeastern University. Her past work experience includes 14 years at the Metro Atlanta Chamber of Commerce where she held key positions in Membership Development and Fundraising. She had worked with many Fortune 500 companies and key executives. Mrs. Griffin lives in Atlanta, Georgia with four active children and a wonderful husband.
jgriffin@profitablechannels.com
Lynda Patterson, Director, Sales Force Training and Integration
Lynda Patterson leads Profitable Channels field sales communications, training and integration initiatives, and an established expert in planning and executing high quality high profit face to face selling events. She has executed hundreds of events for clients —including Wells Fargo, Merrill Lynch, SunTrust, Intuit, American Express, Ameriprise, CBS, Staples, UPS, and IBM—develop. Lynda Patterson has over 14 years of marketing and event management experience starting her career in the mid 1980’s in South Africa as a Public Relations coordinator. Lynda worked for over 6 years in Marketing and Brand Management for Estee Lauder and Revlon before opening her own Marketing and Event management company which she owned and operated from 1991 through 1994 before leaving to immigrate to the US. Lynda ran a very successful business in South Africa and ran multiple events for several large companies including Estee Lauder, Revlon and Compaq Computers.
lpatterson@profitablechannels.com
Paul Lupo, Director, Centers of Influence Development
Paul Lupo supports Profitable Channels center of influence programs which target influential accountants and financial advisors. He has been instrumental in designing and executing influencer programs that help clients- including SouthTrust, Merrill Lynch, SunTrust, Intuit — discover and develop relationships with the key centers of influence in their markets. Paul is a CPA with Series 7 and Series 63 certification who has helped hundreds of business owners with audit, tax and financial strategy advice. He has an MBA from Sacred Heart University, and a BS in Accounting from Iona College.
paul@profitablechannels.com