The Profitable Channels team has talented, experienced professionals with over 40 years of experience developing and executing programs that drive measurable sales. The leadership team has specific competencies in:
- Sales tracking, measurement analytics and CRM solutions
- Proprietary research and advisory publications that support sales
- Sales event recruiting, management and logistics
- Sales for training, education and communications
- Sales channel strategy and best practices
The leadership team includes:
- Stephen Diorio, Partner
- Scott Inman, Partner
- Patricia Debski, Director
- Jenna Griffin, Director
- Lynda Patterson, Director
- Barbara Propst, Director
Stephen Diorio, Partner, Sales and Marketing Best Practices
Stephen Diorio is an established authority in sales and marketing best practices who has helped over 100 leading sales organizations—including Merrill Lynch, Wachovia Securities, Intuit, American Express, Ameriprise, Wells Fargo, CBS, SunTrust Bank, DuPont, Staples, UPS, and IBM—develop and execute growth programs that take advantage of innovative channel strategies, proprietary advisory content and relationship selling technologies to grow more profitably and differentiate from the competition. Mr. Diorio is a prominent speaker on channel, sales and marketing best practices, and author of several highly regarded publications including: Beyond e:12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill) and Better Relationship Selling: A Proven Formula For Acquiring and Developing Relationships with High Value Customers. Prior to forming Profitable Channels, Mr. Diorio was a founding partner of MarketBridge, a consulting firm that helped marketing leaders use technology to grow their businesses and has held marketing management positions at Citicorp Direct Marketing and GE Sales and Marketing. He is a Venture Partner at Trident Capital - a private equity firm that specializes in advanced marketing services and solutions and an adjunct professor of Marketing at the George Washington University. Mr. Diorio holds an MBA in Marketing from the University of Chicago and a B.S. in Engineering from Bucknell University.
sdiorio@profitablechannels.com
Scott Inman, Partner, Sales Tracking and Accountability
Scott Inman manages Profitable Channels sales force effectiveness and performance measurement work. He has helped leading organizations - including Wells Fargo, SunTrust, Intuit, Wachovia Securities and JPM Chase - execute, measure and track programs that help sales professionals become more effective and generate profitable new sales growth. Prior to Profitable Channels, Mr. Inman founded and held leadership positions in several companies in the services and technology sectors including HomeToDo, New Image Orthodontic, Lumen and Gerber Alley (a division of McKesson.) Each company had been in instrumental in bringing a variety of strategy, operations, technology and sales efficiency efforts to market. Mr. Inman was initially a consulting manager at McKinsey & Company where he focused on sales performance, marketing strategy and performance measurement. Mr. Inman has an MBA from Harvard Business School and an A.B from Duke University.
sinman@profitablechannels.com
Patricia Debski brings over 20 years of business, product, and marketing experience to assisting companies in getting more out of their marketing dollars and driving results from their marketing strategies. Patricia held a variety of leadership positions at Dupont Company in the Building Innovations and Printing and Publishing businesses. She was also in charge of consumer experience for the Corian® and Zodiaq® brands, leading the organization and process to integrate and align the web, call center, IT and Marketing Communications budgets and initiatives. Patricia’s team delivered an industry award-winning website, while also integrating the web with the call center for major marketing campaigns. Patricia holds a Bachelor of Arts degree from Bucknell University in Pennsylvania, in Physics with a focus on electronics and microcomputers. She has actively pursued self-development, taking leadership and development programs including the Columbia Business School Executive Program, Six Sigma Green Belt Certification and Wharton Branding Course.
pdebski@profitablechannels.com
Jenna Griffin, Director, Selling Events
Jenna Griffin leads Profitable Channels event execution and logistics. Ms. Griffin has over 15 years experience planning and executing high quality high profit face to face selling events. Jenna Griffin holds and undergraduate degree from Florida State University and an MBA from Southeastern University . Her past work experience includes 14 years at the Metro Atlanta Chamber of Commerce where she held key positions in Membership Development and Fundraising. She had worked with many Fortune 500 companies and key executives. Mrs. Griffin lives in Atlanta , Georgia with four active children and a wonderful husband.
jgriffin@profitablechannels.com
Lynda Patterson, Director, Sales Force Training and Integration
Lynda Patterson leads Profitable Channels field sales communications, training and integration initiatives, and is an established expert in planning and executing high quality high profit face to face selling events. Lynda Patterson has over 14 years of marketing and event management experience starting her career in the mid 1980’s in South Africa as a Public Relations coordinator. Lynda worked for over 6 years in Marketing and Brand Management for Estee Lauder and Revlon before opening her own Marketing and Event management company which she owned and operated from 1991 through 1994 before leaving to immigrate to the US. Lynda ran a very successful business in South Africa and ran multiple events for several large companies including Estee Lauder, Revlon and Compaq Computers.
lpatterson@profitablechannels.com
Barbara Propst, Director, Field Marketing Programs & Integration
Barbara Propst has over 15 years experience developing highly successful marketing, advertising, branding, sales, and public relations programs, with high ROIs. She has developed strategic marketing programs for a number of industries, including banking, insurance, non-profit, education and forest products. Her past work includes 11 years with SunTrust Bank where she was most recently Vice President, Commercial Banking Marketing Manager, and led programs in small business banking, mortgage and credit card. Ms. Propst has a B.A. from the University of Virginia. bpropst@profitablechannels.com