The Profitable Channels team has talented, experienced professionals with over 40 years of experience developing and executing sales enablement tools and programs that drive measurable sales growth. The leadership team has specific competencies in:
- Mobile Sales Enablement
- Thought Leadership Selling
- Sales Force Effectiveness
- Sales Development
- Sales Channel Strategy
The leadership team includes:
- Stephen Diorio, Partner
- Patricia Debski, Director
- Mark Gray, Partner
- Virginia Cargill, Partner
- Jenna Griffin, Director
- Lynda Patterson, Director
Stephen Diorio, Partner
Stephen Diorio is the Founder of Profitable Channels and an established authority in sales enablement and channel strategy. He has twenty five years of experience executing innovative go-to-market strategies for over one hundred leading sales organizations—including Merrill Lynch, Intuit, American Express, Ameriprise, Wells Fargo, CBS, SunTrust Bank, DuPont, Staples, UPS, US Bank, and IBM. Mr. Diorio is an expert on how technology can improve sales effectiveness, and author of Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill). Prior to forming Profitable Channels, Mr. Diorio founded IMT Strategies, a sales and marketing technology analyst firm, built MarketBridge into a leading go-to-market strategy consultancy, and was a Venture Partner at Trident Capital - a private equity firm that specializes in advanced marketing services and solutions. Mr. Diorio holds an MBA in Marketing from the University of Chicago and a B.S. in Engineering from Bucknell University.
Patricia Debski brings over 20 years of business, product, and marketing experience to assisting companies in getting more out of their marketing dollars and driving results from their marketing strategies. Patricia held a variety of leadership positions at Dupont Company in the Building Innovations and Printing and Publishing businesses. She was also in charge of consumer experience for the Corian® and Zodiaq® brands, leading the organization and process to integrate and align the web, call center, IT and Marketing Communications budgets and initiatives. Patricia’s team delivered an industry award-winning website, while also integrating the web with the call center for major marketing campaigns. Patricia holds a Bachelor of Arts degree from Bucknell University in Pennsylvania, in Physics with a focus on electronics and microcomputers. She has actively pursued self-development, taking leadership and development programs including the Columbia Business School Executive Program, Six Sigma Green Belt Certification and Wharton Branding Course.
Mark Gray has over 30 years of sales & marketing and sales effectiveness experience driving top line revenue growth for leading enterprise as a sales manager, a front line producer and a sales operations executive. He brings his years of experience in new business development, go to market strategy execution, developing of high performing sales teams, opening new markets, and new product launches to his clients. Mark's most recent experience includes leading a national sales team, focused on adding new logos, facilitating cross sell, and driving best practice business development solutions across a wide range of business lines as part of Revenue Leadership Team at Aon Hewitt. Built, sourced and deployed tools, technology and processes that made field sales and account management teams more effective as SVP Sales Effectiveness at CIGNA Corporation. Mark has a BSC Equivalency, Economics, Math & Physics from Shiplake College.
Virginia is an expert in applying new technologies to sales and marketing problems and brings over 30 years of new media and go-to-market innovation experience to her clients. She has built, managed and invested in a wide range of successful businesses that use technology to transform sales and differentiate the buying experience. She built ran and sold in-store digital TV networks that reached high value customers in over 1,500 grocery stores and 4,000 GameStop stores as CEO of CBS Outernet. Throughout her career, Virginia has been at the leading edge of digital, in-store and mobile sales and media innovation creating and building business such as ActMedia, iVillage and Caring Today. Virginia began her career in brand management at General Mills and Proctor & Gamble. Virginia received an MBA from Northwestern Kellogg School of Management and a BA from Wellesley College.
Jenna Griffin, Director, Selling Events
Jenna Griffin leads Profitable Channels event execution and logistics. Ms. Griffin has over 15 years experience planning and executing high quality high profit face to face selling events. Jenna Griffin holds and undergraduate degree from Florida State University and an MBA from Southeastern University . Her past work experience includes 14 years at the Metro Atlanta Chamber of Commerce where she held key positions in Membership Development and Fundraising. She had worked with many Fortune 500 companies and key executives. Mrs. Griffin lives in Atlanta , Georgia with four active children and a wonderful husband.
Lynda Patterson, Director, Sales Force Training and Integration
Lynda Patterson leads Profitable Channels field sales communications, training and integration initiatives, and is an established expert in planning and executing high quality high profit face to face selling events. Lynda Patterson has over 14 years of marketing and event management experience starting her career in the mid 1980’s in South Africa as a Public Relations coordinator. Lynda worked for over 6 years in Marketing and Brand Management for Estee Lauder and Revlon before opening her own Marketing and Event management company which she owned and operated from 1991 through 1994 before leaving to immigrate to the US. Lynda ran a very successful business in South Africa and ran multiple events for several large companies including Estee Lauder, Revlon and Compaq Computers.