Profitable Channels solves your organizations toughest growth problems.

Profitable Channels provides its clients consulting services to clients that help your organization identify low hanging fruit growth opportunities, eliminate the internal roadblocks to growth, and design and pilot programs that exploit those opportunities, and measuring results.

Workshops to identity the ‘low hanging fruit’ opportunities to double revenue growth at lower costs today

Solutions to your organizations toughest internal growth problems

Consulting support to design, plan, pilot and measure innovative channel programs that deliver efficient growt

Workshops to identity the 'low hanging fruit' opportunities to double revenue growth at lower costs today

Finding growth opportunities in your marketing "white space": Every marketing organization has a large number of low cost opportunities to improve their growth performance through better market coverage, timing, and the strategic placement of media. Profitable Channels can help your organization tap opportunities to dramatically improve performance through better timing, self identification, and better placement, with event triggers, placed based media, alternative channels, list overlays.
 

Solutions to your organizations toughest internal growth problems

Managing customer communications across the entire company: As large organizations make greater use of direct, interactive and e-mail channels to communicate with customers, governing the communications across many touch points, channels and organizations becomes a major management issue. Marketers need to policies, infrastructure, and process to properly manage the customer experience and enforce new online "manners".

Optimizing customer touch points: Most organizations are struggling to assemble multiple customer touch points into a marketing plan that covers and delivers a consistent customer experience across direct channels. Profitable Channels can help your organization optimizing experience optimization through customer experience design, differential treatment, and cross-functional processes.

Developing alternative channels that reach new growth markets: Most organizations are looking to new-targeted media, channels, and partnerships to reach promotionally disadvantaged territories or fill marketing "white space". Profitable Channels can help your organization intelligently redeploying marketing resources to "low hanging fruit" coverage, upsell, efficiency and "white space" opportunities.

Better integrating the marketing and sales process to produce more leads and sales: Profitable Channels can help your organization develop channel programs that better integrate direct marketing with field and retail sales, these involve channel education," local marketing in a box" approaches, tele-web marketing platforms, changing account coverage models, measuring the impact of online marketing on downstream sales.
 

Consulting support to design, plan, pilot and measure innovative channel programs that deliver efficient growth

Piloting, testing and measuring multi channel marketing programs: Most organizations know that direct marketing and multi channel marketing programs can double marketing effectiveness, but are unable to test these complex programs and prove the results. Profitable Channels can help your organization prove the value of marketing programs that involve more complex media and new channels through test design, pilot execution, and measurements of success.