Beyond e: The 12 Ways Technology Is Transforming Sales & Marketing Strategy 

This workshop, based on the book "Beyond e: The 12 Ways Technology Is Transforming Sales & Marketing Strategy (McGraw-Hill)" authored by Stephen Diorio, Partner in Profitable Channels. This matierial provides executives a blueprint for using technology to grow more for less. This book and accompanying workshop provides your organization with a comprehensive understanding the latest marketing innovations, and how best-in-class organizations are using advanced marketing services and solutions to grow more at lower cost.

Over the last five years a dizzying barrage of new marketing technologies has lead to confusion, the rule of "hype", and bad marketing investments and decisions. Beyond 'e' is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. This book provides a blueprint for how to use technology - including but not limited to the Web - to grow revenues. The best practices in this book can help you lead the evolution of your go-to-market approach and stretch your sales.

Beyond 'e' shows how successful organizations are harnessing the power of technology to get better returns from their sales and marketing investments. Drawing on thousands of interviews and case studies from leading marketers such as IBM, Eastman Chemical, e-Bay, Citigroup, GM, Dell and many others, Stephen Diorio explains how sales and marketing leaders can identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars.

Drawing on original research and case studies from leading marketers such as IBM, Eastman Chemical, e-Bay, Citigroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:

Identify where and how technology can help them grow their businesses faster and reduce sales and marketing costs

Measure sales and marketing performance to accelerate up the learning curve and get tangible ROI

See clearly how technology is changing their organizations, channels, markets and customers

Take action today and create competitive advantage tomorrow

Beyond 'e' is based on original research - including thousands of interviews with customers and sales and marketing professionals and customers. It also covers the major technology trends that are changing the practice of sales and marketing including:

Interactive Marketing

Customer Relationship Management (CRM)

Digital Marketplaces

Electronic Channels, Demand Chain Networks, and Much More

The analysis of the core technologies behind these trends was developed with analysts from the META Group, a leading international information technology advisory firm
 

Praise For Beyond 'e'

The experts agree that Beyond 'e' is a substantive, forward looking, and important book that every executive should read.

"Beyond e hits home on the emerging theme of sales force effectiveness, looking beyond e-business fads that have burned many managers. It's a tactical handbook for anyone struggling with the fundamentals of using technology to maximize their sales and marketing efforts."
  --Don Peppers, President Peppers and Rogers Group

"Beyond e goes beyond the typical marketing fluff. This book is a practical guide to help all marketers use technology to stretch their marketing budgets and grow their businesses faster. We began implementing these ideas immediately."
  --Robert Stagno, Vice President of Worldwide Direct Marketing, IBM

"Beyond e goes beneath the typical guru puffery and details the specific processes and technology initiatives that sales and marketing executives must exploit to grow revenues cost-effectively. The blend of strategic insights and pragmatic advice is superbly crafted."
  --Dale Kutnick, CEO of The META Group

"Technology has changed the game for marketers. In Beyond e, Diorio provides a playbook that every Chief Marketing Officer can draw upon to come up with a winning game plan."
  --Larry Weber, CEO Interpublic Advance Marketing Services

Beyond 'e' was selected as one of the top business books of 2002 by Business Book Review.
 

TO LEARN MORE ABOUT THIS RESEARCH AND HOW YOUR ORGANIZATION CAN BETTER ACQUIRE AND DEVELOP HIGH VALUE RELATIONSHIPS CONTACT PROFITABLE CHANNELS AT 203-227-6020 OR info@profitablechannels.com